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Global Digital Knowledge Center

Resources

Your one-stop-shop for guidance on how to best use each digital channel—web, social, email, text, and mobile apps. Visit the landing pages for detail.

An adult blacktip shark cruises over Penguin Spit Reef, located near the atoll’s western channel. Blacktips typically grow up to 5 feet long.
Black Tip Shark An adult blacktip shark cruises over Penguin Spit Reef, located near the atoll’s western channel. Blacktips typically grow up to 5 feet long. © Tim Calver / The Nature Conservancy

Explore our Digital Channels

Learn about TNC style and branding, how to design and author content, plan for SEO, obtain any approvals needed, and track the success of your content.

Looking for training materials or job supports?

To find the job aids or training materials you need, start with the right channel. For example, if you need help with an AEM template, visit the "Web" landing page, then select from the list of templates.

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Instructional Material

Aprimo DAM

Landing page for resources and tools to help you use the Aprimo Digital Asset Manager (DAM) effectively to realize your work goals.

Aprimo DAM Resources
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Not sure which channel or type of page you should use to publish and promote your content?

Consider this scenario provided by the Marketing Central Services team. 

  • AEM logo.

    Web

    Nature.org is the main TNC website and is built on Adobe Experience Manager (AEM) our main CMS platform. More about Web Content

  • Khoros social marketing management tool.

    Social Media

    The primary social media channels for TNC are Facebook, Instagram, Twitter and LinkedIn. Learn how best to plan content for each of these channels. Posting is managed through a tool called Khoros. Learn about Social at TNC

  • Image by rawpixel from Pixabay. CCO license.

    Email

    The central email program is handled by membership. Email is an important fundraising channel and it is important that we manage and deliver email strategically. Learn More about Email.

  • Image by Free-Photos from Pixabay. CCO license.

    Text

    Text messaging is managed by the Global Digital content team. Using Text

  • Technology can radically shape the way we address environmental challenges. Labeled for reuse from Creative Commons

    Mobile Apps

    Mobile apps are used sparingly and purposefully at TNC. Apps at TNC