In November 2021, Grazi Dib, Senior Marketing Technology Manager, and Jenny Elliott, Director of Digital Analytics, led a GDU session where they build on the foundations of email marketing at TNC, and take a closer look at who receives our emails and why.
In this presentation, they presented on how we manage, segment, and prepare audiences for email sends. They cover relevant and frequently asked topics such as opt-in preferences, data hygiene and deliverability and suppressions. They also review some important rules for those that are managing audiences outside our main platforms.
Making sure the right people get our emails is as critical as writing good email! We recommend this session to anyone who is involved in email Marketing, either on an individual BU level or by using the CEP program.
Presentation Materials
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Slide Deck
GDU presentation slide deck available on Box. View Deck on Box
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Video Recording
View recording of GDU session on Box. View the Recording on Box
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Link to Zoom Recording w/ Transcript
To view the Zoom recording with integrated transcript, follow the link and passcode in the Box note. Box Note with Zoom Link
GDU Presentations & More!
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Email 101
In May 2021, Grazi Dib and Jenny Elliott presented on the role of email in our marketing efforts and discuss how email capture is fundamental to a user journey.
Centralized Email Program
The Centralized Email Program handles the mass distribution of emails to recipients outside of the organization.
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GDU: Unearthing the Hidden Data Gems of Nature.org
In the daily course of analyzing data on nature.org, there is so much that the Global Digital Analytics team discovers that does not fit into a report on a campaign or a dashboard. These are the hidden data gems of nature.org. The Analytics team is joining forces with the Content team to bring you new insights and discuss what they might mean for your work. Learn how the home page fits into our audience's journey on the site, what pages impact visitors who will go on to donate online, as well as many other insights from our ongoing content optimization activities.
Best Practices for Campaign Tracking
Make sure your Marketing efforts (literally) count. In this session you'll learn why those cryptic URL parameters are a cornerstone for measuring marketing performance.