Florida board of trustees, a group of well dressed mature adults, stand in front of the US capitol

Global Digital University

Email Advocacy & Writing Best Practices

GDU Presentation: Email 103

In March 2022, Stacie Mruk, Director of Membership Communications, Heather Layman, Director of Policy Communications, Grazi Dib, Senior Marketing Technology Manager, and special guest Evan Endres, Pennsylvania Director of Govt. Relations and Policy, presented the third installment of our email series: GDU Email 103: Email Advocacy and Writing Best Practices.

The session covered the elements of a well written marketing email as well as how and when to use email as part of your advocacy campaign strategy. The presenters also covered the CEP submission process, and Evan Endres shared his story of how trusting the process and deploying advocacy email and action center actions led to conservation success in his state of Pennsylvania. 

We recommend this session to anyone who is involved in advocacy email, using action center pages on nature.org, or is considering using either tool to move forward policy priorities in their program!

Presentation Materials

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    Link to Zoom Recording w/ Transcript

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