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In the daily course of analyzing data on nature.org, there is so much that the Global Digital Analytics team discovers that does not fit into a report on a campaign or a dashboard. These are the hidden data gems of nature.org. In September 2020, the Analytics team joined forces with the Content team to bring you new insights and discuss what they might mean for your work.
Watch the recording and view the slidedeck to learn how the home page fits into our audience's journey on the site, what pages impact visitors who will go on to donate online, as well as many other insights from our ongoing content optimization activities. If you are involved in content or campaign strategy, or if you are just curious about how we are using all the new digital systems to generate data insights, we encourage you to check out this presentation!
Presentation Materials
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Slide Deck
GDU presentation slide deck available on Box. View Deck on Box
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Video Recording
View recording of GDU session on Box. View the Recording on Box
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Link to Zoom Recording w/ Transcript
To view the Zoom recording with integrated transcript, follow the link and passcode in the Box note. Box Note with Zoom Link
GDU Courses
Web Accessibility GDU
Join the Global Digital team for a session on Web Accessibility. By the end of this course, you’ll understand what web accessibility means, what Global Digital and others are doing to ensure nature.org is accessible to all audiences, what it means for you, and how we can help ensure you’re creating accessible content.
Building an Engaging Article - GDU
In this session, you’ll learn ways to write more engaging articles by using data-proven tactics for grabbing an audience’s attention and holding it. We will cover optimal page layout for desktop and mobile, how to best use CTAs, writing digestible content, using visuals, and examples of effective content. We will also look at content article data for nature.org, including what our visitors are searching, SEO trends, and most importantly, what it all means for you. Led by Clemente Santiago and the Content Team.
Best Practices for Campaign Tracking
Make sure your Marketing efforts (literally) count. In this session you'll learn why those cryptic URL parameters are a cornerstone for measuring marketing performance.