SEO 101: Search Engine Optimization Basics
What is SEO and how to do SEO research and structure your pages.
Get a crash course in SEO, the art and science of optimizing your web content so that it's visible in Google and other search engines and appealing to your audience so that they interact with it. In just an hour and seven minutes, learn how to leverage search engine optimization (SEO) to raise awareness of your work and grow engagement with your key audiences online. This training provides:
- a basic understanding of how SEO can contribute to the success of web content and help you achieve your marketing goals
- tips on doing your own SEO research to understand your audience and topic
- an overview on structuring your pages, including images, for maximum search visibility
- examples of previous SEO successes for inspiration
This topic and recording is intended for anyone creating content on nature.org or another TNC web domain. This GDU course was recorded in June 2023 and is a recommended pre-requisite for SEO 102.
SEO Tools Linked in Presentation
SEO Success Pages Featured in Presentation
Download
Other GDU Trainings
/sloth-1879999_1920.jpg?crop=0%2C0%2C1706%2C1280&wid=300&hei=225&scl=5.688888888888889)
SEO 102
In this deeper dive into Search Engine Optimization, learn how Google ranks pages and how you can optimize pages to increase their visibility in Google results. Recorded in August 2019.
/stone-271752_1920.jpg?crop=0%2C0%2C1685%2C1264&wid=300&hei=225&scl=5.6177777777777775)
GDU: Unearthing the Hidden Data Gems of Nature.org
In the daily course of analyzing data on nature.org, there is so much that the Global Digital Analytics team discovers that does not fit into a report on a campaign or a dashboard. These are the hidden data gems of nature.org. The Analytics team is joining forces with the Content team to bring you new insights and discuss what they might mean for your work. Learn how the home page fits into our audience's journey on the site, what pages impact visitors who will go on to donate online, as well as many other insights from our ongoing content optimization activities.
Web Accessibility GDU
Join the Global Digital team for a session on Web Accessibility. By the end of this course, you’ll understand what web accessibility means, what Global Digital and others are doing to ensure nature.org is accessible to all audiences, what it means for you, and how we can help ensure you’re creating accessible content.