On November 20th Digital Production Manager Lane Horter held a GDU session on the TNC Text Messaging Program. Lane discussed the changes in TNC’s test-to-donate platform, as well as how text message marketing can be utilized by TNC both in the field and at WO.
In the video recording below, Lane covers:
- Changes to how TNC receives donations via text
- Case studies on how we currently use our new texting platform, Mobile Commons
- How field offices can use text messaging to receive donations and connect with supporters
- How to create a successful text campaign