Platform Strategy
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Purpose
Community and Conversation. Facebook remains the world’s largest social network.
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Context
TNC's largest social platform. Facebook remains the most prevalent social platform for our global audiences.
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Primary Audiences
Future Fans; Outdoor & Environmental Enthusiasts; Retired/Empty Nesters
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Content Direction
Given its near ubiquity, Facebook should be used for all content types.
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Content Cadence
Weekdays: Up to 2x/day. Weekends: Up to 1x/day.
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Intended Actions
1. Awareness 2. Clicks to nature.org 3. Engagements 4. Conversions
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Media Type
Paid Media; Owned Media; Conversational Media
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Training Materials and Resources