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Community & Conversation

September 13, 2019

José David Díaz, Coordinador Corporativo de la Administración del Agua de TNC para la Ciudad de Guatemala junto a Mario Gálvez Castillo, gerente de Finca Los Laureles.
Guatemala Water Fund José David Díaz, Coordinador Corporativo de la Administración del Agua de TNC para la Ciudad de Guatemala junto a Mario Gálvez Castillo, gerente de Finca Los Laureles. © Jason Houston

Platform Strategy

  • Purpose

    Community and Conversation. Facebook remains the world’s largest social network.

  • Image by WikiImages from Pixabay

    Context

    TNC's largest social platform. Facebook remains the most prevalent social platform for our global audiences.

  • Hikers explore the Nan Weston Nature Preserve at Sharon Hollow during a staff-guided field trip.

    Primary Audiences

    Future Fans; Outdoor & Environmental Enthusiasts; Retired/Empty Nesters

  • Content Direction

    Given its near ubiquity, Facebook should be used for all content types.

  • Content Cadence

    Weekdays: Up to 2x/day. Weekends: Up to 1x/day.

  • Intended Actions

    1. Awareness 2. Clicks to nature.org 3. Engagements 4. Conversions

  • Media Type

    Paid Media; Owned Media; Conversational Media

Looking for Khoros & Social Content Management Support?

Training Materials and Resources

Getting Started: Khoros Khoros Resources

Other Platforms

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LinkedIn

LinkedIn is reserved for thought leadership and executive visibility for influencer awareness.

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Instagram

Visually-rich imagery used to educate our audiences about TNC's global work.

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Twitter

Twitter is TNC's primary channel for real-time information and to proactively engage in relevant conversations.