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Posting on Social

LinkedIn

Social Strategy & Resources

September 12, 2019

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  • LinkedIn logo.

    LinkedIn Best Practices

    On May 9th, 2019 Dan Horowitz, Director of LinkedIn Marketing for Nonprofits & Advocacy, and Molly Murphy, LinkedIn Account Executive & Account Manager joined TNC at our Worldwide Office in Arlington, View the Recording

Platform Strategy

  • visited Capitol Hill last fall to discuss conservation issues with more than 100 members of Congress.

    Purpose

    Influencer Relationships. Our aim with engaging on LinkedIn is to build relationships with thought leaders, policy leaders, and practitioners.

  • Lynn Scarlett the Conservancy's Global Managing Director of Public Policy.

    Context

    Reserved for thought leadership and executive visibility for influencer awareness.

  • Primary Audiences

    Influencer

  • Build healthy cities

    Content Direction

    Influencer-driven content that align to the Shared Conservation Agenda (likely driven by Global Comms)

  • Content Cadence

    1x/week (4x/month)

  • Intended Actions

    1. Awareness 2. Thought Leadership

  • Media Type

    Owned Media; Conversational Media

Social Platforms

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Facebook

Facebook is TNC's largest social platform.

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Instagram

Visually-rich imagery used to educate our audiences about TNC's global work.

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Twitter

Twitter is TNC's primary channel for real-time information and to proactively engage in relevant conversations.