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Posting on Social

Twitter

Timely News & Information Sharing

September 13, 2019

Pixabay License pixabay.com
Background Image Pixabay License pixabay.com

Platform Strategy

  • Image by OpenClipart-Vectors from Pixabay

    Purpose

    Timely News & Information Sharing

  • April 2014. (L to R) Marc Gunther leads a panel discussion with Mark Tercek, Joel Dobberpuhl and Rachel Kyte during the Naturevest event at the Newseum in Washington DC.

    Context

    Twitter still remains the primary channel for real-time information. TNC leverages it to proactively engage in relevant conversations.

  • Conference panel.

    Primary Audiences

    Future Fans; Outdoor & Environmental Enthusiasts; Influencers

  • interacts with rangers from Kiunga Community Conservancy at their camp in Kiunga, Kenya.

    Content Direction

    Timely updates to TNC's global work. Should include thought starters that align to current conversations or Environmental awareness days.

  • Content Cadence

    Weekdays: Up to 5x/day; Weekends: Up to 3x/day

  • Intended Actions

    1. Awareness; 2. Clicks to nature.org; 3. Engagements

  • Media Type

    Paid Media; Owned Media; Earned Media; Conversational Media

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