Should you create a new page or update an existing page?

A Quick Reference Guide

August 17, 2020

To create a new page or update an existing page... that is the question.

Create a new page when:	Update an existing page when:
The new content is very different from existing pages and won’t compete with them	The existing content is still useful to your audience and needs only small tweaks or to be updated with new information
A new page would contribute to topical authority	The existing page gets relatively high traffic and is popular with your audience
Any existing pages would need to be almost completely changed (so it’s not worth updating an existing page)	The page’s publish date can be updated to reflect the addition of new information
Any existing page URLs don’t match the new content or updated information	Creating a new page would cause duplicate content issues with the site