Guide to the Article Detail Page Template

Article Properties

Page Creation (2 Tabs)

• URL

  This is the end portion of the URL of the page. Enter a URL in this field in URL format. Example: this-is-a-url-example. The URL field should contain ONLY lower case letters and numbers and dashes. Spaces and special characters are not allowed. Make sure you are happy with the page URL as it is very difficult to change. 50-character limit.

• Page Title

  Page Title should be written for external audiences and displays on page cards, internal search results, breadcrumbs (if applicable) and in components when the title is not authored directly. 150-character limit.

• Page Description

  This should be an enticing sentence or two about what readers will find on this page. It will be used on page cards and in internal search results. 

• Content Type

  Select option that best represents the type of article. Options include Feature, Blog, Conservation Update, Initiative, Newsletter, Photo Essay, Program Overview, or Partnerships. The content type will display on page cards in aggregation components and pages. 

• Business Group

  This should be the BU or department that is the primary owner of the page. This field will be used for aggregation pages, analytics tracking, and will allow you to easily locate all of your pages for internal review or audit.

• Audience Tag

  Select at least one audience tag that best describes the target audience of your content. Choose the broadest audience that would benefit from the goals of your page. 

• Article Date

  Select the article date. This will be shown on the article and used for sort order in search results and aggregation pages. IF the page is evergreen and should not contain a date, after creating the page, you can return to page properties and choose to hide the date from the page and from aggregation components. We do NOT recommend hiding the date in most cases. 

• Topic Tag

  Select top 3-4 topics of the article. The topic tags can be used for aggregation components, search, filters and analytics. 

• Geographic Location Tag

  Select one or two regions that are central to the content. 

• Business Group Leads

  Enter the name of the person(s) who should recieve notifications if a link or asset on the page is expiring - or if the page itself is set to expire.

Article Properties

Basic Tab

• Page Title (in page creation)

  COMPLETED IN PAGE CREATION STEP. Page Title should be written for external audiences and displays on page cards, internal search results, breadcrumbs (if applicable) and in components when the title is not authored directly. 150-character limit.

• Page Subtitle

  Optional. The only place this will used is as the subtitle in hero components if a custom subtitle is not entered in the component. 

• Page Description (in page creation)

  COMPLETED IN PAGE CREATION STEP. This should be an enticing sentence or two about what readers will find on this page. It will be used on page cards and in internal search results. 

• Language Label

  If the page is available in more than one language, enter the language of the current page in this field. 50 character limit. 

• Language Link

  Enter the page path for the current page (the page in the language indicated in the previous field).

• Language Label

  If the page is available in a different language, enter the name of that language here (in the native language - e.g. Español). 50 character limit.

• Langauge Link

  Enter the page path for the alternate language version of the page (the language indicated in the previous field).

• Hide Alert Banner (checkbox)

  Checking this box will hide any active site-wide alert banners from displaying on your page. This may be used at your discretion, but is not generally recommended.

• Hide Social Share (checkbox)

  Checking this box will remove the social share buttons from the page. This may be used at your discretion but is not generally recommended.

• Hide Pop Up (checkbox)

  Do not use this checkbox unless instructed to do so by global marketing teams.

• Go Live Date/Time

  Use the calendar icon to schedule a date and time for the page to go live once it is published. If none is selected, the page will go live automatically after workflow is complete. You can also select publish time when submitting your page for publishing. 

• Unpublish Date/Time

  For non-evergreen content, enter a desired expiration date (off time). 

Image Tab

• Article Preview Image

  Select an image to display on the page/article cards. This image will be pulled onto the page card in the following components: related articles, featured content, article gallery, and in-page navigation. 

• Image Alt Text

  Enter a description of what is shown in the page card image selected in the field above. Alt text is critical to making the page accessible to all audiences. 

• Desktop Image Align To

  This field instructs AEM on how to crop the photo to fit the aspect ratio needed for desktop browsers. Select the section of the photo to maintain during cropping. (E.g., selecting Top/Left will maintain the top left corner of the image and will only crop as needed from the bottom and right sides).

• Mobile Image Align To

  This field instructs AEM on how to crop the photo to fit the aspect ratio needed for mobile browsers. Select the section of the photo to maintain during cropping. (E.g., selecting Top/Left will maintain the top left corner of the image and will only crop as needed from the bottom and right sides).

OG Tags (Social Share)

• OG-Title

  Enter a title for the social post. This will appear on social share card generated when someone shares the page link on social media.

• OG-Description

  Enter a short description. This should be an enticing sentence or two about what readers will find on this page. It will show on social media posts that generate from sharing page link.

• OG-Type

  Choose the most appropriate page type. Most pages that are not in the article template should be categorized as 'website.' Search engines need this piece of info to recognize pages. 

• Open Graph URL

  Optional. Enter the relative URL for the page. Field determines the address that the social post will link to.

• OG-Site Name

  OG site name determines the source that displays on social posts. For pages on the TNC global English site, the field should read 'The Nature Conservancy.'

SEO Tab

• External Search Result Title

  This is what is seen in the browser tab and Google search results. Should be a shorter version of the page title and include high value words. If you have enough room, include branding at the end of the title: | The Nature Conservancy OR | TNC (though don't sacrifice important words to fit the branding in). 65 character limit.

• External Search Results Description

  This description is visible in Google and other external search engine results. It should primarily entice people to click on the page: what is the page about, why should people want to read it. 170 character limit.

Article Details tab

• Content Type (in page creation)

  COMPLETED IN PAGE CREATION STEP. Select option that best represents the type of article. Options include Feature, Blog, Conservation Update, Initiative, Newsletter, Photo Essay, Program Overview, or Partnerships. This label will show up on article cards and in search results. 

• Business Group (in page creation)

  COMPLETED IN PAGE CREATION STEP. This should be the BU or department that is the primary owner of the page. This field will be used for aggregation pages, analytics tracking, and will allow you to easily locate all of your pages for internal review or audit.

• Secondary Business Group

  Optional. If applicable, select secondary business groups to be used for sorting and filtering. If the article should appear connected with other business group(s) in search, filtering, and sorting, additional business group or groups should be entered here. This field is optional and multi-select. 

• Audience Tag (in page creation)

  COMPLETED DURING PAGE CREATION STEP. Select at least one audience tag that best describes the target audience of your content. Choose the broadest audience that would benefit from the goals of your page. 

• Article Date (in page creation)

  COMPLETED DURING PAGE CREATION STEP. Required. Select the article date. This will be shown on the article and used for sort order in search results and aggregation pages. If you are updating an older page, changing the article date on a page has negative impacts on analytics, so we are asking authors not to change dates. Instead, add a note at the top of the body text in italics that says when the page was last updated. This page has an example of that treatment. Google does not penalize older articles - in fact, older articles on evergreen topics show authority.

• Hide Article Date on Article Page? (checkbox)

  Optional. Hide article date in hero section of article page? The best practice is to include a date on any article that you plan to promote, for important SEO and audience purposes.  

• Hide Article Date on Aggregation Tile? (checkbox)

  Optional. Check this option to hide the article date from appearing on article cards on aggregation pages and components. 

• Article Author

  Optional. Author listed first in dialog will be shown as the primary author. Primary author will generate author card on page. Allows article to aggregate with other pages by same author. Up to 5 authors allowed.

• Hide Author Component? (checkbox)

  Check this box to prevent the article author and brief bio from appearing on the page.  Why would you do this? If you want the article to appear on an author's bio page or you want the page to show up in a search for the author, but you don't want the author name or bio appearing on the page. 

• Topic Tag (in page creation)

  COMPLETED IN PAGE CREATION STEP. Select top 3-4 topics of the article. The topic tags can be used for aggregation components, search, filters and analytics. 

• Geographic Location Tag

  COMPLETED IN PAGE CREATION STEP. Select one or two regions that are central to the content. 

• People Tag

  Optional - Not recommended. Use only if the article is chiefly about a group of TNC people (e.g. trustees).

• Places we Protect Tag

  Optional. If applicable, tag places that are specifically focused on in the article.

• Company Tag

  Optional. Use only if instructed by global teams. Typically not used. Certain teams (e.g. Magazine) have assigned tags.

• Business Group Lead(s)

  Required. Enter the name of the person(s) who should receive notifications if a link or asset on the page is expiring - or if the page itself is set to expire.