The Nature Conservancy, all 3 words capitalized.
When used as an adjective, drop the “The” (e.g. “Nature Conservancy scientists”)
All secondary references
Use of "The Conservancy" can be problematic because in many geographies where we work, there are other organizations known as conservancies.
TNC state and country units
Use language that conveys that TNC is one organization. Avoid using references that give the sense that our state chapters and country officers are separate entities.
Instead of “TNC’s New Jersey chapter” use “TNC’s work in New Jersey”
Instead of “TNC Mexico” use “TNC in Mexico”
Special case: Canada
Use “Nature United,” which is the TNC affiliate in Canada.
“The Nature Conservancy of Canada” is a separate organization and is not related to The Nature Conservancy.
The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.
Shared Conservation Agenda
Do not use. There isn't a case for using this externally.
The magazine’s official name is Nature Conservancy. If referring to it with “magazine” do not italicize “magazine.”
Use: Nature Conservancy magazine
For specific magazine issues:
When mentioning the year, capitalize the season. e.g. Spring 2019 issue
When mentioning issues that were on a bimonthly schedule use “February/March 2016 issue” or “December 2016/January 2017 issue.”