Evergreen Articles

What criteria defines evergreen?

Evergreen articles must have the following criteria to qualify as evergreen:    

• 1.5 years’ worth of traffic to their page, or 17 months (based on actual days of traffic, and not just recorded publish date)                                                                 
• 84 visits per month (this is based on the average monthly visits article pages receive)    
• Traffic source is: Natural Search, Direct Traffic & Referred – Other Sites                   
• **Average time spent interacting on a page (i.e. scrolling, clicking, etc.)

**this is not required criteria but is an included metric that helps measure quality!

When & how can I use this list?

You want to find examples of top performing content in your site group, or beyond.

• When looking for top performing content, be sure to filter to the pages that meet our benchmarks for average engaged time.
• Pages that are not meeting average engaged time could be considered for further optimization.

Want to find examples of articles that drive high amounts of natural search traffic.

• All traffic is from natural search, direct or referred from other sites.
• Consider adding email CTAs on these pages