What is an Evergreen article?
An Evergreen article is a piece of content that continues to drive strong, organic traffic to nature.org, across time.
What criteria defines evergreen?
Evergreen articles must have the following criteria to qualify as evergreen:
- 1.5 years’ worth of traffic to their page, or 17 months (based on actual days of traffic, and not just recorded publish date)
- 84 visits per month (this is based on the average monthly visits article pages receive)
- Traffic source is: Natural Search, Direct Traffic & Referred – Other Sites
- **Average time spent interacting on a page (i.e. scrolling, clicking, etc.)
**this is not required criteria but is an included metric that helps measure quality!
When & how can I use this list?
You want to find examples of top performing content in your site group, or beyond.
- When looking for top performing content, be sure to filter to the pages that meet our benchmarks for average engaged time.
- Pages that are not meeting average engaged time could be considered for further optimization.
Want to find examples of articles that drive high amounts of natural search traffic.
- All traffic is from natural search, direct or referred from other sites.
- Consider adding email CTAs on these pages