Link Tagging

Campaign Tags are short bits of code added to the end of a URL that let us know that the link is part of a marketing effort and gives us information about how the link was used. 

Although data is captured natively in platform, if you include links back to nature.org (or another one of the domains we own), we need campaign link tags on those URLs to track the visitors once they leave the email or social platform and hit our domains.

Always and only tag links to pages on TNC properties from outside of TNC websites. That means:

• IF you are linking to a page on nature.org or another TNC domain from an email, social post, paid search, ad buy, etc DO add a tag to the link; 
• IF you are linking from one TNC page (on, say, natureunited.ca) to another TNC page (on nature.org) DO NOT add link tags, these are tracked in-platform. Use in-text or CTA links using the AEM relative URL.  
• IF you are linking to an article by a TNC thought leader hosted on Huffington Post or a local newspaper, DO NOT add a link tag as we we will not recieve information from these pages and will not know that the tag has been used.

The link tag gives us information about a visitor to nature.org. If we provide information to a chapter that, for example, 24% of unique visitors to their article on sea level rise got there from an email link, we know this because of a link tag.