One of the goals of the Global Digital Analytics team is to make data accessible. We've been working on ways to expose baseline web and social data outside of the data collection platforms. While you all can pull data directly, we see this type of platform-agnostic reporting as something that you share with people with whom you work, who aren't ever going to login to Adobe or Khoros, but still should have a general understanding of our basic web/social metrics.
How it works behind the scenes
We archive data from Adobe and Khoros, then build a dashboard and publish it to a data visualization tool called PowerBI. It then turns into a link that sits behind our SSO, which means you only need your regular TNC credentials to access it.
Top Line Web and Social Metrics
The report for each month will be posted approximately halfway through the next month (April's report comes out in Mid-May).
Organic Social Media Performance & Benchmarks
This report is updated monthly and will be refreshed around the 4th day of the month going forward.
How to access the dashboards/reports
Please follow the steps below to get initial access to this dashboard. You can bookmark and share the report URL with other TNC staff as needed.
Step 1: Use this link to access this November Top Line report
Step 2: You will be presented with the screen below, click Sign-In
Step 3: You will then be presented with the screen below. Click Sign In again
Step 4: You are now presented with the screen below. Enter your TNC email address and click Next.
Step 5: Now the TNC ID screen appears. Use your regular TNC credentials and login.
Step 6: Next, the screen below appears. It is highly recommended that you click YES you want to stay signed in or you will have to go through this process every time you want to access a report.
Step 7: The report should finally load in your browser window. Note that there are tabs along the bottom of the screen that allow you to toggle between pages.
TNC Digital Analytics User Grp (no longer active)
The Analytics team shares interesting insights about web and social engagement - as well as tips on using the technologies that power their analyses - with a curated email group. The team emails this group of interested folks at least once a month. The goal is to more broadly socialize and standardize our measures of success in the digital space.
TNC Digital Analytics User Group - Update #16
In the 16th installment of the TNC Digital Analytics User Group, Jenny discusses using ranges in benchmarks to interpret the success of our content. Read the Update
Update #15: TNC Digital Analytics User Group
The year so far... Find out which preserve page was the most visited, which video was the most watched and which article was the most read so far in 2020. Read the Update
Update #14: TNC Digital Analytics User Group
Good data to share. Good news for April nature.org visit numbers. Read the Update
Update #13: TNC Digital Analytics User Group
Did you know edition. Stream the Adobe Summit for free; Customize the Parse.ly dashboard, note the time lag for the Khoros dashboard data. Read the Update
Update #12: TNC Digital Analytics User Group
Popular Content in 2019. See which articles and videos were high performers in 2019. Read the Update
Update #11: TNC Digital Analytics User Group
Inspiring Data Visualizations from Reuters and The Washington Post. Read the Update
TNC Digital Analytics User Group - Update #10
Learn about staff friendly reporting using our new data visualization tool PowerBI. Read the Update
TNC Digital Analytics User Group - Update #8
Is there a perfect length for a page on nature.org? Does anyone print anymore? If so, what are they printing? The answers to these questions are contained in the August 2019 update.
Update #7: TNC Digital Analytics User Group
In the 7th installment of the TNC Digital Analytics User Group Jenny discusses click through rate benchmarks, how we are driving people deeper into nature.org, and all about video statistics. Read the Update
Update #6: TNC Digital Analytics User Group
In the sixth installment of the Analytics User Group update, Jenny discusses the nuances behind bounce rate and why you shouldn't always trust what you are seeing! She also talks about the new campaig Read the Update
Update #5: TNC Digital Analytics User Group
In the fifth installment of the Analytics User Group update, Jenny talks about measuring word count on nature.org. She also discusses how different age demographics engage differently with content on Read the Update
Update #4: TNC Digital Analytics User Group
In the 4th update to the Analytics User Group, Jenny discusses the results of the social share test on nature.org. She also reveals the most popular videos on nature.org, and how the Analytics team is Read the Update
Update #3: TNC Digital Analytics User Group
In the third update, Jenny discusses Cohort tables and retention metrics, she examines page velocity and issues seen in January 2019.
Update #2: TNC Digital Analytics User Group
The second update to the Analytics User Group discusses nature.org site performance post-launch of the new nature.org. It also covers A/B testing and significance and interactive content on nature.org Read the Update
Update #1: TNC Digital Analytics User Group
Intro to the Analytics User Group email list. This issue details who might care about the contents, how often you will receive communications, and what you can expect to learn.